ALEF Distriution appointed by NetApp as Distributor for Central and East Europe

ALEF Distribution, a member of ALEF Group, was appointed to be the exclusive distributor of NetApp, the data authority for hybrid cloud, in Central,  Eastern, and part of Mediterranean Europe, effective May 1, 2019. This new collaboration comes as part of a strategy to strengthen the role of NetApp’s distributors and partners in the EMEA and provides customers in Central and Eastern Europe with world-class services and solutions for the hybrid cloud age. 

ALEF Distribution will offer its unique expertise to customers. Customers will benefit from 25 years of ALEF Distribution’s experience and the reliability of NetApp technology. The result of this cooperation will be excellent local hybrid cloud services and support by ALEF Distribution in solving the unique requirements of customers in Central and Eastern Europe. The exclusive cooperation of the two companies is not only getting stronger in Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Serbia or Romania, but is also expanding to part of Mediterranean Europe with specific regard to Bulgaria, Greece, Cyprus, and Malta.

“We have appointed ALEF Distribution based on our history of successful partnership as well as their expertise in the industry and in this market,” said Kristian Kerr, NetApp Vice President Partners & Pathways EMEA. “Partnering with and empowering the channel is crucial to NetApp’s strategy in Central and Eastern Europe. Together, we will be the leading hybrid- and multi-cloud experts for our customers, empowering people while providing a profitable and predictable environment in which businesses can thrive.”

"NetApp is one of the most important partners for us and we highly appreciate this cooperation. It helps ALEF Group to provide complete services from analysis, design, and implementation to professional complex solutions across Central and Eastern Europe," says Milan Zinek, ALEF Group CEO.

Lubomír Zlacký, Regional Distributor Director of ALEF Group, adds: “It is important for us to be a strong Value Adding Distributor. We believe that with our region's expertise and technology, we will help NetApp to grow and satisfy the needs of customers in Central and Eastern Europe. ”