Alef Group has opened a new branch in Romania, which was founded as a joint venture with the Romanian company LIKEIT Solution, one of the leading distributor of IT solutions on the Romanian market. This new branch shows that Alef Distribution continues with its territorial expansion into new markets.
"For Alef Group's expansion into new markets is one of the strategic step. The extension helps us not only to reach more customers, but it helps to gain new knowledge and experience that can be transmitted throughout the company. Model of VAD distribution on the Romanian market lacks therefore we believe that with our colleagues from LIKEIT Solution company to strengthen our market position. For our business partners and vendors is a surely positive signal proving power of ALEF, "said Milan Zinek, ALEF CEO.
By merging of those two companies there is a perspective for us to become a distributor with a strong know-how and the high potential for cooperation internationally. LIKEIT Solution represents more than 40 brands within its portfolio including Cisco, Microsoft, Asus, Fujitsu, Brothers etc.