Cisco 360 Partner Program: Supporting Partners for the Future

The Cisco 360 Partner Program is an innovative initiative that provides partners with the tools, training, and certifications needed to deliver exceptional value to their customers. By focusing on specialization and business outcomes, Cisco is building a stronger, more innovative partner ecosystem, ready to tackle future technological challenges.

The new program will be fully implemented starting February 1, 2026, giving partners nearly a year to adapt to the new structure and maximize its benefits.

 

Key Features of the Program

Value-Based Partner Concept The Cisco 360 Program shifts away from traditional transactional metrics, focusing instead on assessing the value partners deliver across four main areas:

 

  • Fundamental Capabilities: Lifecycle management and service management.
  • Competencies: Development of technical skills and expertise.
  • Performance: Business outcomes and growth.

  • Engagement: Depth of customer relationships throughout the lifecycle.

New Partner Designations

Cisco simplifies partner categories by replacing the former Gold, Premier, and Select levels with two clear designations. These designations can be earned for specific portfolios, such as Security, Networking, Collaboration, Observability, Cloud & AI, or Services, clarifying partner competencies.

  • CISCO PARTNER
  • CISCO PREFERRED PARTNER

Specializations and Certifications

The program introduces new certifications and specializations in areas such as AI infrastructure, cybersecurity, network technologies, Cloud & Collaboration. This ensures partners are ready to meet the growing demand for new technologies.

 

Benefits for Partners

  • Enhanced Value Proposition - By focusing on value rather than volume, Cisco partners can differentiate their offerings, providing long-term value and customer loyalty.

  • Improved Specialization and Expertise - Partners can now specialize in key technological areas, better preparing them for the future of digital transformation and AI integration.
  • Comprehensive Training and Support - Access to targeted training and certifications ensures partners remain at the forefront of a rapidly evolving IT environment
  • New Growth Opportunities - With enhanced capabilities and certifications, partners can enter new markets and expand their business potential

 

Our goal as a distributor is to make the transition as smooth as possible for our partners. We offer personalized consulting, training, and ongoing support to help you get the most out of the new system.

Contact us today and get ready for a new era of partnership with Cisco!

I want to become a Partner

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Despina Fokidou
Sales Operations & Support
Despina.Fokidou@alef.com